Target Your Ideal Customers with Geofencing

Addressable geofencing advertising

Boost your marketing impact with KeySquare’s cutting-edge geofencing technology. By turning location data into actionable insights, we help you target potential customers based on their location, interests, and behavior—ensuring your message hits the right audience at the perfect moment.

Years Experience

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Watch a guide to branding and advertising solutions

Our Approach

Developing your brand strategy

This guide will provide you with a step-by-step process for developing your brand strategy and creating effective advertising

Projects Done

Experienced Expert Team

Years Of Experience

Achivement Awards

Why Choose Us for Geofencing Advertising?

We don’t just serve advertising; we optimise them. Our data-driven approach uses real-time information to fine-tune campaigns for optimal effectiveness. With a focus on cross-channel integration, we deliver seamless experiences across all devices.

KeySquare is committed to providing measurable results. Our real-time bidding expertise assures optimal ad placement, and our privacy-focused strategy fosters customer trust. We deliver clear and actionable insights to show the return on your investment.

Stages and Flow

How Addressable Geofencing Works

Addressable geofencing is a targeted advertising approach that allows you to contact certain audiences based on their location. Smartphones and other gadgets can use GPS technology to pinpoint a user’s location. Geofences are virtual barriers surrounding certain geographic places, such as stores, neighbourhoods, or events. When a user enters or remains within these geofences, they are served relevant adverts based on their location and interests.

01. Strategy and Planning

Before commencing your addressable geofencing campaign, make sure you have a solid foundation. We’ll collaborate with you to define your intended goals, determine your target demographic, and choose the most appropriate geographic areas for your campaign. We can build a bespoke plan that achieves the best outcomes by understanding your objectives and target audience.

02. Geofence Setup and Optimisation

Once we have a clear strategy in place, we will set up virtual geofences around your target sites. These geofences will specify the area within which your advertisements will be delivered. We’ll carefully optimise your geofences to guarantee that they effectively target your intended audience while avoiding unwanted ad impressions.

03. Ad Creative Development

Creating compelling ad creatives is vital to capture the interest of your target audience. This phase involves crafting engaging content that resonates with the viewers’ interests and their location context. Professional copywriters and designers work together to produce appealing ad content that prompts viewers to engage with your brand, such as visiting your business or subscribing to a service.

04. Campaign Launch and Monitoring

After finalizing the ad creatives, the campaign is officially launched. Ads are delivered to the target audience within the set geofences. Continuous monitoring is crucial to track the campaign’s performance, including metrics like impressions, clicks, conversions, and cost per acquisition (CPA). This ongoing analysis helps identify trends and areas for improvement.

05. Real-Time Adjustments and Optimization

Based on the data collected from the campaign monitoring, real-time adjustments are made to enhance performance. This may involve tweaking the geofences, modifying ad creatives, or adjusting targeting criteria to increase engagement and conversions. This phase ensures that the campaign remains responsive to audience behavior and market conditions.

06. Real-Time Adjustments and Optimization

At the conclusion of the campaign, a comprehensive analysis is conducted to assess its overall effectiveness. This includes a detailed report covering all key performance indicators and insights gained during the campaign. The findings are used to understand the campaign’s impact, measure ROI, and guide future marketing strategies.

01. Stage of Discovery

In Keysquare’s project flow, the critical discovery stage includes three segments.

1.01 Location-Based Targeting and Audience Mapping

Effective geofencing starts with precise location data. We analyze customer demographics, foot traffic patterns, and geographic behaviors to create highly refined target zones. Whether it’s specific residential addresses, competitor locations, or high-traffic business areas, we ensure ads reach the right users at the most opportune moments.

1.02 Custom Ad Delivery and Cross-Device Tracking

Addressable geofencing allows for seamless ad delivery across mobile devices, desktops, and even connected TV. We ensure that once a user enters a geofenced location, they continue to receive relevant ads across multiple platforms, increasing brand recall and conversion rates.

1.03 Attribution and Performance Analytics

Understanding campaign impact is crucial for optimization. We track foot traffic, online engagement, and conversion metrics to measure ad effectiveness and refine targeting strategies. This allows businesses to optimize ad spend and improve return on investment.

Q: Already have a PRD, wireframe, or initial design?

A: That’s great. Our design and engineering team will analyze your project to determine the remaining scope of work and suggest a vision for the next stages of development.

Let's Talk

Comparison

What Sets Us Apart

Precise Audience Targeting
Custom Geofence Creation
Cross-Platform Reach
Frequency Capping
Attribution Modeling
Real-Time Data and Analytics

Boost Your Brand with Experts in Addressable Geofencing Advertising

Our Digital Marketing team

Meet people who will be responsible for your projects

John Clark

Brand Designer

Kenneth Clarke

Brand Designer

Jeffrey Cook

Brand Designer

Frequently Asked Questions

Answers to common Addresable geofencing advertising Questions

What is addressable geofencing advertising?

It enables businesses to deliver targeted ads to users based on their specific locations.

does KeySquare ensure precise targeting?

We leverage location data combined with user interests to create effective geofences that reach the right audience.

Who can benefit from this service?

Businesses like retailers, restaurants, and service providers can effectively engage nearby customers.

How do you track campaign success?

We monitor key performance metrics such as impressions, clicks, conversions, and cost per acquisition (CPA).

Can I tailor the geofences to my needs?

We collaborate with you to design custom geofences that align with your marketing objectives

How does KeySquare handle privacy issues?

We prioritize user privacy by adhering to best practices and regulations, ensuring a responsible approach to targeted advertising.

Target Your Ideal Customers with Geofencing

Addressable geofencing advertising

Watch a guide to branding and advertising solutions

Our Approach

Developing your brand strategy

Projects Done

Experienced Expert Team

Years Of Experience

Achivement Awards

Why Choose Us for Geofencing Advertising?

Stages and Flow

How Addressable Geofencing Works

01.

Strategy and Planning

02.

Geofence Setup and Optimisation

03.

Ad Creative Development

04.

Campaign Launch and Monitoring

05.

Real-Time Adjustments and Optimization

06.

Real-Time Adjustments and Optimization

01. Stage of Discovery

In Keysquare’s project flow, the critical discovery stage includes three segments.

1.01 Location-Based Targeting and Audience Mapping

1.02 Custom Ad Delivery and Cross-Device Tracking

1.03 Attribution and Performance Analytics

Q: Already have a PRD, wireframe, or initial design?

Comparison

What Sets Us Apart

Boost Your Brand with Experts in Addressable Geofencing Advertising

Our Digital Marketing team

Meet people who will be responsible for your projects

John Clark

Kenneth Clarke

Jeffrey Cook

Frequently Asked Questions

Answers to common Addresable geofencing advertising Questions

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