Elevate your brand with strategic design and positioning

Brand Strategy and Design

In today’s competitive app industry, getting your app noticed can be difficult. With millions of apps competing for attention, standing out from the crowd requires a strong App Store Optimisation (ASO) approach.

Years Experience

0 +

Our Approach

Get results, not excuses

Are you bored of your app hidden among countless competitors? Our complete ASO services are designed to increase your app’s exposure and organic downloads. We understand your difficulties, and we’re here to help you overcome them.

Projects Done

Experienced Expert Team

Years Of Experience

Achivement Awards

Why Choose Us for Brand Strategy and Design?

We offer a comprehensive approach to brand development that encompasses strategy, design, and messaging. With our creative expertise, we will develop visually stunning and memorable brand assets.

Our strategic planning ensures that your brand aligns with your business goals and objectives. Additionally, we provide ongoing support to help you maintain and strengthen your brand identity over time.

Stages and Flow

Our typical project flow includes the following stages.

Our team of experts will conduct a thorough brand audit, develop a clear brand strategy, create a cohesive brand identity, develop consistent brand messaging, and create comprehensive brand guidelines. By partnering with us, you can be confident that your brand will be positioned for success.

01. Brand Audit and Assessment

We start by conducting a comprehensive evaluation of your existing brand, including an analysis of your current positioning, messaging, and visual identity. A detailed SWOT analysis helps us pinpoint areas for enhancement.

02. Brand Strategy Development

From the insights gathered, we develop a robust brand strategy that clearly outlines your unique value proposition, target audience, and desired market positioning. This phase also defines your brand’s personality, tone of voice, and key messaging pillars.

03. Brand Identity Development

With a solid strategy in place, we move on to create a cohesive brand identity. This includes the development of a brand name, logo, tagline, and visual style guidelines. Our designers are dedicated to creating assets that are not only visually appealing but also resonate with your brand’s core values.

04. Brand Messaging Development

We craft clear and consistent brand messaging that effectively communicates your value proposition across all marketing channels. This unified messaging ensures that your brand speaks with one voice everywhere, from your website to social media to print advertising.

05. Brand Guidelines Creation

To maintain brand consistency, we compile a comprehensive brand style guide. This document outlines how to use your new brand assets correctly and includes specifications for your logo, color palette, typography, and imagery. It also sets the standards for your brand’s tone and style of communication.

06. Implementation and Launch

We assist in the rollout of your new or refreshed brand across all touchpoints. This includes updating your digital assets, marketing materials, and internal communications to reflect the new branding. We ensure a seamless transition to your new brand identity, making sure it’s embraced both internally and externally.

01. Stage of Discovery

In Keysquare’s project flow, the critical discovery stage includes three segments.

1.01 Brand Positioning & Strategy Development

We begin by defining your brand’s core identity—mission, vision, values, and unique value proposition. Through market research, competitor benchmarking, and audience analysis, we craft a strategic framework that establishes your brand’s positioning and messaging.

1.02 Visual Identity System & Asset Creation

With a clear strategy in place, we develop a cohesive visual identity, including logo design, typography, color palettes, iconography, and brand imagery. We also create key assets such as brand guidelines, marketing collateral, and digital templates to ensure consistency across all platforms.

1.03 Brand Implementation & Rollout Strategy

Once the brand identity is finalized, we guide the transition by implementing it across all customer touchpoints—website, social media, packaging, presentations, and advertising materials. We provide detailed brand usage guidelines and, if needed, assist with training teams to maintain brand consistency.

Q: Already have a PRD, wireframe, or initial design?

A: That’s great. Our design and engineering team will analyze your project to determine the remaining scope of work and suggest a vision for the next stages of development.

Let's Talk

Comparison

What Sets Us Apart

Boost Your Brand with Expert Brand Strategy

Our Digital Marketing team

Meet people who will be responsible for your projects

John Clark

Brand Designer

Kenneth Clarke

Brand Designer

Jeffrey Cook

Brand Designer

Frequently Asked Questions

Answers to common Brand Strategy Questions

What services do you offer?

We provide brand audits, strategy development, identity creation, messaging, and brand guidelines.

How is a brand audit conducted?

We evaluate your current branding and perform a SWOT analysis to identify areas for improvement.

What’s included in the brand strategy?

We outline your unique value proposition, target audience, market positioning, brand personality, and key messaging.

How do you ensure a cohesive brand identity?

We create essential assets like your brand name, logo, tagline, and visual guidelines to reflect your values.

What kind of messaging will you create?

We develop clear messaging that reinforces your brand identity and communicates your value across all channels.

Why are brand guidelines important?

They ensure consistent use of brand assets and maintain your brand’s integrity across platforms.

Elevate your brand with strategic design and positioning

Brand Strategy and Design

Our Approach

Get results, not excuses

Projects Done

Experienced Expert Team

Years Of Experience

Achivement Awards

Why Choose Us for Brand Strategy and Design?

Stages and Flow

Our typical project flow includes the following stages.

01.

Brand Audit and Assessment

02.

Brand Strategy Development

03.

Brand Identity Development

04.

Brand Messaging Development

05.

Brand Guidelines Creation

06.

Implementation and Launch

01. Stage of Discovery

In Keysquare’s project flow, the critical discovery stage includes three segments.

1.01 Brand Positioning & Strategy Development

1.02 Visual Identity System & Asset Creation

1.03 Brand Implementation & Rollout Strategy

Q: Already have a PRD, wireframe, or initial design?

Comparison

What Sets Us Apart

Boost Your Brand with Expert Brand Strategy

Our Digital Marketing team

Meet people who will be responsible for your projects

John Clark

Kenneth Clarke

Jeffrey Cook

Frequently Asked Questions

Answers to common Brand Strategy Questions

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Mon - Wed:

9AM - 4PM

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9AM - 5PM

Weekend:

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