Location intelligence for site selection, market planning and customer insight
Keysquare brings demographic, mobility, commercial and consumer data together on one AI-driven spatial platform. Choose sites, plan territories and understand customers at the level of a single street block, anywhere in India and beyond.
- Demographics & affluence
- Mobility & footfall
- Points of interest
- Real estate & rentals
- Consumer spend
- Geo-social signals
- Infrastructure & access
- Administrative boundaries
Site, territory and consumer analysis on one data foundation
Where to be, how to divide the market, and who you are serving. Keysquare answers each with the same underlying data, so expansion, sales and marketing teams work from one version of the truth.
Find and approve the next location
Score any address or candidate site against demand, competition, access and cannibalisation risk before you sign a lease.
- Catchment and drive-time analysis
- Footfall by hour and day
- Whitespace and saturation mapping
- Revenue potential forecasting
Size markets and balance territories
Rank cities and micro-markets, then carve out sales and distribution territories with fair, measurable potential.
- Market sizing by category
- Territory design and rebalancing
- Distributor and beat planning
- Network performance benchmarking
Know who lives, works and spends nearby
Build privacy-safe audience profiles from aggregated signals and target the neighbourhoods that over-index for your customers.
- Affluence and lifestyle segments
- Audience affinity by location
- Geo-social sentiment
- Campaign and OOH planning
An AI analyst that runs location analysis from a written question
Copilot is an AI analyst built into the platform. Describe your business problem in plain English and it selects the right data, runs the spatial analysis and returns ranked, explainable results.
No GIS or SQL skills needed
Business teams get answers directly, without waiting in an analyst queue.
Every answer shows its working
See which layers, filters and weights produced each recommendation.
From city to street in one conversation
Start with a state-level view and drill down to individual blocks.
I found 12 viable zones. These five combine the strongest demand with the lowest overlap:
| Zone | Score | Overlap | Status |
|---|---|---|---|
| Wakad, Bhumkar Chowk | 88 | 6% | Recommend |
| Kharadi, EON IT Park | 85 | 9% | Recommend |
| Undri, NIBM Road | 81 | 4% | Recommend |
| Ravet, Mukai Chowk | 78 | 11% | Recommend |
| Dhanori, Lohegaon Road | 74 | 17% | Review |
Rank candidate sites by your own criteria
Every business weighs locations differently. Adjust the weights below and watch four candidate sites in Bengaluru re-rank in real time, just as they would inside the platform.
Sample sites and values for demonstration.
How a typical engagement runs
Most engagements start with a single question. The platform keeps the full trail, so the same analysis can be re-run when the market moves.
Define
Share your network, sales data and objectives. We map them against the right geography, from state to street block.
Fuse
Your data is joined with Keysquare's layers on a common spatial index, cleaned and kept private to your workspace.
Model
Our models score demand, competition and risk for every cell and candidate site, calibrated to your category.
Decide
Review ranked results in the map studio, ask Copilot follow-up questions, or push scores into your systems by API.
Industries we work with
Whether you run outlets, branches, distributors or field teams, location drives your revenue. Keysquare is configured for the questions your industry asks.
Retail & QSR
Which neighbourhood will support our next store?
Banking & Financial Services
Where are we under-served, and where is credit risk rising?
Real Estate
What should this land parcel become?
FMCG & Distribution
Which outlets are we missing in each beat?
Healthcare & Pharma
Where is demand for care growing faster than supply?
Government & Infrastructure
Where will new services reach the most people?
Processing capacity for national-scale spatial analysis
Keysquare runs on a dedicated high-performance compute platform engineered for massively parallel spatial workloads. Analyses that once took a research team weeks now run while you wait.
Finest unit of analysis, rolled up to ward, pincode, district and state
To score every cell of a metro region against a new model
Data refresh cycles, so recommendations reflect the market as it is
Every score and layer available to your BI, CRM and planning tools
Coverage across India, from state to street block
From metros to tier-3 towns and rural markets, Keysquare covers the whole country on one consistent framework. For businesses expanding abroad, we extend the same methodology to international markets.
Book a walkthrough using your own market
Tell us about one location decision you are facing. We will walk you through the platform using your city and your category.
The Keysquare platform
Keysquare combines a map studio, an AI analyst and a library of ready-to-use models on a single data foundation. Use the parts you need today and add more as your questions grow.
Site Selection
Evaluate any candidate address or let the platform surface the best locations in a city. Each site receives a transparent score built from demand, competition, accessibility, visibility and the expected impact on your existing network.
Catchment & Footfall
Understand who can reach a location and when. Build walk, drive and transit catchments, then see how many people pass through an area by hour, day and season.
Competition & Whitespace
Map every competitor, complementary business and anchor tenant in your category. See where markets are saturated and where strong demand has not yet been served.
Market & Territory Planning
Size every market you could enter and design territories that give each sales team, franchisee or distributor a fair and measurable share of potential.
Consumer & Audience Profiling
Describe the people behind every location using aggregated, privacy-safe signals. Understand affluence, life stage and lifestyle, and find the places where your audience concentrates.
Location Risk Scoring
Add location context to credit, insurance and collections decisions. Keysquare scores the economic profile and risk of any address so lenders can underwrite with more confidence.
Keysquare Copilot
An AI analyst that understands both your business and the map. Ask questions in plain English, and Copilot plans the analysis, runs it across the relevant layers and explains every result.
APIs & Data Services
Bring Keysquare intelligence into the systems you already use. Every layer, score and boundary is available through secure APIs and scheduled data feeds.
Help choosing the right modules
Start with one business question. We will recommend the right combination and show it working on your data.
Solutions by industry
The same data foundation answers very different questions. These are the ones our clients bring to us most often.
Store expansion and network planning
Which neighbourhoods will support our next 50 outlets?
Branch planning and location-based risk
Where are we under-served, and where is risk building up?
Land evaluation and project planning
What should this land parcel become, and at what price?
Outlet coverage and distributor planning
Which retailers are we missing in each beat?
Network rollout and retail planning
Where will new towers and fibre earn back fastest?
Facility siting and service area planning
Where is demand for care growing faster than supply?
Fulfilment network design
Where should our next dark store or hub go?
Market studies and audience planning
Which market should our client enter, and why?
Public service and urban planning
Where will a new facility reach the most people?
Data and technology
Keysquare's advantage comes from the depth of its data and the infrastructure that processes it. We invest in both so our clients get answers that are more detailed, more current and faster to reach.
From raw data to scored locations
Every dataset passes through the same four stages, so all layers line up precisely and can be combined in any analysis.
Collect
- Licensed and public datasets
- Proprietary field and digital signals
- Your own business data
Standardise
- Address cleaning and geocoding
- Common hexagonal spatial index
- Quality checks and de-duplication
Learn
- Demand and footfall models
- Propensity and affinity scoring
- Cannibalisation and risk models
Deliver
- Map studio and dashboards
- Copilot AI analyst
- APIs and scheduled feeds
Data layers
Each layer is aligned to the same grid and refreshed on its own cycle. Your data is joined privately and never shared with other clients.
| Layer | What it describes | Typical uses |
|---|---|---|
| Demographics | Population, age, gender, household size and growth | Market sizing, demand estimation |
| Affluence & spend | Income bands, spending power, category consumption | Premium formats, pricing, product mix |
| Mobility & footfall | Aggregated movement by hour, day and season | Site selection, OOH, staffing |
| Points of interest | Businesses, brands, institutions and anchors by category | Competition, whitespace, co-location |
| Real estate | Rental and capital values, new supply, land use | Lease negotiation, land acquisition |
| Geo-social signals | Sentiment and trends from public, location-tagged content | Brand affinity, audience targeting |
| Infrastructure & access | Roads, transit, connectivity, upcoming projects | Catchments, growth corridors |
| Boundaries | State, district, pincode, ward, village and custom zones | Reporting, territories, compliance |
Processing infrastructure
Location analysis is computationally heavy. Joining millions of points to millions of cells, routing catchments across whole cities and retraining models on fresh data all demand serious processing power.
A dedicated compute platform that processes thousands of spatial operations at the same time
Model training and inference run on specialised high-throughput hardware
Hot data is held close to the processors for interactive map exploration
Capacity scales up for national studies and down for daily queries
Privacy and data security
We work with aggregated, anonymised signals. We never identify or track individuals.
Aggregated by default
Movement and audience data is aggregated to areas and time windows, with minimum thresholds before any value is shown.
Your data stays yours
Client data lives in an isolated workspace, is encrypted in transit and at rest, and is never used to serve other clients.
Built for Indian regulation
Our data practices are designed to align with India's Digital Personal Data Protection Act, 2023, with data hosted in India by default.
About Keysquare Technologies
Keysquare Technologies is a location intelligence company headquartered in New Delhi. We combine deep spatial data, artificial intelligence and high-performance computing to turn location into a measurable business advantage.
Why we built Keysquare
Opening a store, a branch or a warehouse commits capital for years. Yet many of these decisions still rest on site visits, outdated census tables and gut feel. We started Keysquare to change that.
Our platform brings together the data that describes how people live, move and spend, and makes it usable by the teams who make location decisions every day. Because India's markets change quickly, we focus on depth, freshness and detail down to the street block.
Today Keysquare serves businesses across retail, financial services, real estate, consumer goods and the public sector, in India and in international markets.
Our principles
These principles guide how we build the platform and how we work with clients.
Evidence over opinion
Every recommendation must be traceable to data a client can inspect and challenge.
Detail where it counts
Markets are won street by street, so we invest in the finest practical level of detail.
Privacy as a foundation
We build on aggregated, anonymised data and treat client information with strict confidentiality.
Request a demo
Tell us about your business and the location decision you are working on. A member of our team will set up a walkthrough using your markets.
Laxmi Nagar, New Delhi, Delhi 110092
India