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Platform

The Keysquare platform

Keysquare combines a map studio, an AI analyst and a library of ready-to-use models on a single data foundation. Use the parts you need today and add more as your questions grow.

Site module

Site Selection

Evaluate any candidate address or let the platform surface the best locations in a city. Each site receives a transparent score built from demand, competition, accessibility, visibility and the expected impact on your existing network.

Candidate scoringCompare shortlisted sites side by side on one scale.
Revenue forecastingEstimate expected sales using models trained on your best performers.
Cannibalisation checkMeasure overlap with your own outlets before you commit.
Look-alike searchFind locations that resemble your top-performing stores.
Catchment module

Catchment & Footfall

Understand who can reach a location and when. Build walk, drive and transit catchments, then see how many people pass through an area by hour, day and season.

Time-based catchmentsWalk, drive and public-transport isochrones on real road networks.
Footfall patternsHourly and weekly movement trends for any block or corridor.
Dwell and visitationAggregated visit behaviour around malls, high streets and transit hubs.
Trade area profilesA one-page summary of population, spend and competition.
Competition module

Competition & Whitespace

Map every competitor, complementary business and anchor tenant in your category. See where markets are saturated and where strong demand has not yet been served.

Competitor mappingBrand-level and category-level presence across cities.
Saturation indexSupply against demand for each micro-market.
Whitespace discoveryRanked zones with high demand and low category supply.
Change monitoringAlerts when new competitors open near your locations.
Territory module

Market & Territory Planning

Size every market you could enter and design territories that give each sales team, franchisee or distributor a fair and measurable share of potential.

Market prioritisationRank cities, districts and pincodes by category potential.
Territory designBalance territories by potential, workload and travel time.
Distribution coverageFind unserved outlets and optimise beat plans.
Network benchmarkingCompare actual sales to local potential for every location.
Consumer module

Consumer & Audience Profiling

Describe the people behind every location using aggregated, privacy-safe signals. Understand affluence, life stage and lifestyle, and find the places where your audience concentrates.

Affluence segmentsHousehold income and spending power at block level.
Lifestyle clustersNeighbourhood types defined by how people live and shop.
Geo-social signalsSentiment and trends from public, location-tagged content.
Activation planningThe best places and times for campaigns, OOH and events.
Risk module

Location Risk Scoring

Add location context to credit, insurance and collections decisions. Keysquare scores the economic profile and risk of any address so lenders can underwrite with more confidence.

Address-level risk scoresArea economics, stability and growth indicators.
Property valuation signalsLocal price and rental trends for collateral checks.
Collections prioritisationRoute field teams by recovery likelihood and distance.
Portfolio heatmapsSpot geographic concentration across your book.
AI analyst module

Keysquare Copilot

An AI analyst that understands both your business and the map. Ask questions in plain English, and Copilot plans the analysis, runs it across the relevant layers and explains every result.

Natural-language analysisAsk questions the way you would ask a colleague.
Explainable outputEach recommendation lists the data and logic behind it.
Automated reportsBoard-ready location reports generated in minutes.
Custom modelsTrain scoring models on your own performance data.
Integration module

APIs & Data Services

Bring Keysquare intelligence into the systems you already use. Every layer, score and boundary is available through secure APIs and scheduled data feeds.

Geocoding & address cleaningStandardise messy Indian addresses into precise coordinates.
Scoring APIReal-time scores for any latitude and longitude.
Boundary datasetsPincode, ward, district and custom geographies.
Data feedsScheduled exports to your warehouse or BI tools.

Help choosing the right modules

Start with one business question. We will recommend the right combination and show it working on your data.

Talk to our team →