keysquare
Solutions
Solutions by industry
The same data foundation answers very different questions. These are the ones our clients bring to us most often.
Retail, QSR & Consumer Brands
Store expansion and network planning
Which neighbourhoods will support our next 50 outlets?
Expansion planningRank cities and micro-markets by category potential.
Site approvalScore shortlisted properties before the lease is signed.
Network optimisationIdentify stores to relocate, resize or close.
Franchise planningDefine protected territories with fair potential.
Banking, NBFC & Insurance
Branch planning and location-based risk
Where are we under-served, and where is risk building up?
Branch and ATM planningLocate branches where deposits and credit demand are growing.
Geo-risk underwritingAdd area-level risk signals to credit models.
Collections strategyPrioritise and route field collection teams.
Rural and MSME reachFind viable markets for financial inclusion programmes.
Real Estate & Developers
Land evaluation and project planning
What should this land parcel become, and at what price?
Land acquisitionEvaluate parcels on growth, access and absorption.
Highest and best useCompare residential, retail and mixed-use potential.
Tenant mix planningMatch mall and high-street tenants to local demand.
Pricing benchmarksTrack rentals and capital values by micro-market.
FMCG, Consumer Durables & Distribution
Outlet coverage and distributor planning
Which retailers are we missing in each beat?
Outlet universeMap the full retail universe by town and channel.
Distributor territoriesDesign balanced, profitable distributor areas.
Beat optimisationPlan efficient routes for sales representatives.
Rural expansionPrioritise villages and towns by consumption potential.
Telecom & Internet Services
Network rollout and retail planning
Where will new towers and fibre earn back fastest?
Rollout prioritisationRank areas by subscriber potential and affluence.
Retail and service pointsPlace stores and service centres near demand.
Churn analysisMap competitive pressure and service gaps.
Enterprise targetingFind business clusters for B2B connectivity.
Healthcare, Pharmacy & Diagnostics
Facility siting and service area planning
Where is demand for care growing faster than supply?
Clinic and lab sitingLocate facilities by population health and access.
Pharmacy networksExpand without cannibalising existing stores.
Home collection zonesPlan service areas and staffing by demand.
Referral mappingUnderstand doctor and hospital catchments.
Logistics, Quick Commerce & Delivery
Fulfilment network design
Where should our next dark store or hub go?
Dark store placementMaximise orders served within your delivery promise.
Hub and warehouse locationBalance transport cost against service levels.
Serviceability mappingDefine which pincodes and blocks to serve.
Address intelligenceImprove first-attempt delivery with clean geocodes.
Consultancies & Marketing Agencies
Market studies and audience planning
Which market should our client enter, and why?
Market entry studiesBenchmark cities and micro-markets on one scale.
Due diligenceAssess the location quality of a target's network.
Audience targetingFind where an audience gathers and when.
OOH and activation plansPick sites and time windows backed by data.
Government, Smart Cities & Infrastructure
Public service and urban planning
Where will a new facility reach the most people?
Facility planningSite schools, health centres and offices by access gaps.
Urban growth monitoringTrack where cities are expanding and densifying.
Scheme targetingDirect programmes to the areas that need them most.
Transport planningUnderstand movement to plan routes and stops.