keysquareData and technology
Keysquare's advantage comes from the depth of its data and the infrastructure that processes it. We invest in both so our clients get answers that are more detailed, more current and faster to reach.
From raw data to scored locations
Every dataset passes through the same four stages, so all layers line up precisely and can be combined in any analysis.
Collect
- Licensed and public datasets
- Proprietary field and digital signals
- Your own business data
Standardise
- Address cleaning and geocoding
- Common hexagonal spatial index
- Quality checks and de-duplication
Learn
- Demand and footfall models
- Propensity and affinity scoring
- Cannibalisation and risk models
Deliver
- Map studio and dashboards
- Copilot AI analyst
- APIs and scheduled feeds
Data layers
Each layer is aligned to the same grid and refreshed on its own cycle. Your data is joined privately and never shared with other clients.
| Layer | What it describes | Typical uses |
|---|---|---|
| Demographics | Population, age, gender, household size and growth | Market sizing, demand estimation |
| Affluence & spend | Income bands, spending power, category consumption | Premium formats, pricing, product mix |
| Mobility & footfall | Aggregated movement by hour, day and season | Site selection, OOH, staffing |
| Points of interest | Businesses, brands, institutions and anchors by category | Competition, whitespace, co-location |
| Real estate | Rental and capital values, new supply, land use | Lease negotiation, land acquisition |
| Geo-social signals | Sentiment and trends from public, location-tagged content | Brand affinity, audience targeting |
| Infrastructure & access | Roads, transit, connectivity, upcoming projects | Catchments, growth corridors |
| Boundaries | State, district, pincode, ward, village and custom zones | Reporting, territories, compliance |
Processing infrastructure
Location analysis is computationally heavy. Joining millions of points to millions of cells, routing catchments across whole cities and retraining models on fresh data all demand serious processing power.
A dedicated compute platform that processes thousands of spatial operations at the same time
Model training and inference run on specialised high-throughput hardware
Hot data is held close to the processors for interactive map exploration
Capacity scales up for national studies and down for daily queries
Privacy and data security
We work with aggregated, anonymised signals. We never identify or track individuals.
Aggregated by default
Movement and audience data is aggregated to areas and time windows, with minimum thresholds before any value is shown.
Your data stays yours
Client data lives in an isolated workspace, is encrypted in transit and at rest, and is never used to serve other clients.
Built for Indian regulation
Our data practices are designed to align with India's Digital Personal Data Protection Act, 2023, with data hosted in India by default.